The new London Olympics graphics, especially the video, has been niggling me. It seemed to me that I’d seen this style before somewhere and couldn’t put my finger ‘on it. However, now I have pinned it down.. it’s the video from Queen’s “A Kind of Magic” and parts of the Wax “Building a Bridge to Your Heart” video.
So, we’re lead to believe that this “fresh,” “new” and “exciting” look is all wonderful, “forward looking” and very 2012 when in fact it’s just a rehash of a 20 year old pop video.. very retro. What was old is new again. And as The Register pointed out, this is the agency who thought up the BT piper logo, so it’s not that surprising.