Google+: Cooking with the curate’s egg?

About a week ago I managed to get hold of an invitation to Google+, the new, not quite publicly available, in development, nascent social site Google are toying with. It’s got quite a “buzz” campaign running about it at the moment and all the Technorati are flocking to use it. But is it any good? Or, more importantly, could it become good enough to win main-stream users from Facebook?

Well, it does have a lot going for it. For a start the interface is clean and the management of the social groups is light years ahead of Facebook’s. There are issues with some of the privacy decisions made in the design, such as limited circulation posts becoming visible to those outside the initial distribution is one of the people within the circle posts a comment with public distribution. However, these are teething problems and the site is still very much under development.

There is currently no API for external applications to be built, such as games. For some people this is a major problem, for others it’s a blessing. It has been stated that a development system is being developed so I don’t see this as a road block in future.

The feel of the site has one major down side for a social site currently. The whole experience seems quite solitary. This isn’t because of the lack of people to “friends” with but more that you have no idea if any of your friends are currently on-line. You may not want to interact with them there and then but it’s nice to know that they’re about.

The other problems I see currently is that Google+ seems to be mostly gluing other Google services together. The imaging uploading and sharing is done using Picasa, which isn’t ideal for the posting of quick images on the go from a smart phone. The messaging service is a poorly integrated link to Google Chat.

One of the most interesting new facilities which could actually make people prefer Google+ over other systems could be the “Hangout” audio/video conferencing and chat sub-system. However, this is crippled by two problems currently. The first one is related to the fact that you don’t know who’s on-line at the moment. i.e. you can’t just invite those you know who are around for a chat, you have to invite blindly. The second one is that you have to download and install a plug-in for your browser for it to work.

So, do I think that it could rival Facebook in the end. Hmm… at the moment I’m not sure. There are currently too many things which make it less immediate and interactive with regards to interacting with your friends. Also, currently the reliance on glued on functionality from other Google services which don’t quite match with a social sharing system could well be a long-term problem.

So there you have it, at the moment it’s a curate’s egg, good in parts. I don’t want to damn it so early in its development but I am a little worried that the early reputation may stick. Let’s hope it does come to rival Facebook as that needs competition, especially as the developers seem to be getting into the Firefox and Gnome developer’s mind sets and changing things for change’s sake and seeing themselves as the only arbiters of good design.