On Bullet this morning a discussion insued starting with why marketting people are using the term “Blade” for computers which are not at all extremely thin with a sharp, cutting edge.
Anyway, during this kensei said that the use of the term “blade” mean the use of componets attached to a board via some sort of card bus instead of having discrete components on the board.
To me, this doesn’t really give the idea of blades.. it’s more like thin bits of silicon, chips off the block, or flakes. Thinking this further, the term “flake” for a silicon device is very apt and has symetry.
In pre-history and in the “stone age” flint (a form of quartz, silicon oxide) was knapped producing flint flakes which were then processed further to produce cutting blades, arrow heads etc. The cores were also used to make axes etc. Today, we use silicon in our technologies.. the silicon rather than the silicate age.
With this thought, maybe it would be better to name chips, flakes and the process of making them knapping instead of fabrication. Then you’d have flake manufacturing knapping plants! 🙂
Just idle thoughts..
This either proves without question the value of focus groups, or it doesn’t.
Hmm..
Indeed, like Ford’s car focus group division who’s only car name suggestions turned out to be:-
Ka (pronounced Car) and Focus
I was expecting Ford’s next model to be called “Group”
I am bored. Ellen from Bath, England here. Don’t know if I have said hi to you before. Up to anything interesting today? I just been looking for people in the UK on the directory and thought I would say hi to a few of the more interesting people’s journals 🙂
Hmm..
Hello Ellen from bath.. nice to see you.
Unfortunately, today’s a bit of a dull day at work.. The excitement so far has been faxing off software registrations! 🙂
Still, this evening I look forward to washing my car. Gosh! 🙂
Re: Hmm..
Ohhh….what kind of car have you got then? I don’t drive….I wish I did…maybe I should learn sometime…I am nearly 23 🙂
I would just like to point out to anyone reading this, that although I was on Bullet at the time, I had absolutely nothing to do with this conversation about Blades. I am not *that* bored, dammit!
Yeah i know but you watched didn’t ya!?? 😉
I called it lame… i stand by my decsion 🙂
No, no. I wasn’t watching, I was, umm, just looking in the general direction while, umm, ah…
I likely story. Do we believe her, boys and girls? 😎
Oh the shame, the shame.
I made the mistake of commenting. See where it gets you!
For those of us who missed out on this delightful conversation on Bullet, who exactly refers to computers as ‘Blades’? What fantastic piece of marketing have I been oblivious to this time?
A number of companies, including Sun Microsystems and Compaq.